For the family-run wholesale greengrocer Ingwersen, the time was ripe for a new visual identity. With a mission to educate and inspire their customers to embrace seasonal produce, I created a series of 12 key illustrations representing the different seasons. Illustrated with watercolors and carefully digitized, these illustrations have proven effective on everything from business cards to large trucks delivering greens.
This fresh visual identity has not only set Ingwersen apart from its competitors but has also strengthened the connection between the brand and its customers.